Iowa Beef Company has its roots in Farley, Iowa. The company originated when Eldon J. Greenwood, a veteran returning home from WWII in the mid 1940’s, purchased a small two aisle grocery store in his hometown of Farley, Iowa.
Greenwood’s Grocery, though small by today’s measures, has survived and continues to operate among the giant retail competitors due to the fact that we provide only the finest in quality meats. Our slogan, “Home of Finer Meats,” was developed many years ago and still holds true today. Since the day Eldon first opened the store, Greenwood’s has strived to bring our customers no less than the finest quality meats.